Nera
Product Designer - Aug 23 / Present
As a Product Designer at Nera, I am responsible for designing and implementing AgTech solutions that help farmers optimize their operations and simplify their financial decisions. At the same time, I work to make it easier for suppliers to offer financing options to farmers and to streamline the process of charging and receiving payments. This requires a deep understanding of the industry, strong business acumen, and close collaboration with banking partners.
Key Responsibilities
- Design and refine UI components, ensuring a seamless user experience.
- Develop and maintain the design system, collaborating with developers to implement it as reusable libraries.
- Optimize key user flows that drive the company's highest TPV, reducing complexity to improve conversion rates, increase revenue, and minimize friction.
- Partner with product and technical owners to shape the roadmap, plan new features, and drive product discoveries.
- Conduct user interviews to gain insights and improve user-centric decision-making.
- Analyze metrics and funnels in Amplitude to make data-driven design decisions.
- Improve cross-team communication, reducing silos and minimizing gatekeeping to enhance collaboration and efficiency.
- Continuously research the business model and industry trends in AgTech, focusing on agricultural payments and financing platforms involving banking partners.