TL;DR

I'm Poa, a Senior Product Designer with a strong background in fast-paced startup environments. I have led end-to-end design projects, focusing on refining user experiences and driving product growth. Problem-solving is at the core of my approach, as I prioritize user needs and craft high-quality designs that enhance satisfaction and engagement.

In past roles, I have driven strategic initiatives that improved key product metrics and user retention. I specialize in overseeing the entire design process—from strategy and research to UX/UI execution—while collaborating closely with cross-functional teams.

My expertise lies in creating intuitive interfaces and fostering collaboration between design, engineering, and product teams. I am committed to craftsmanship, innovation, pushing boundaries, and delivering solutions that meet user needs while aligning with business objectives.

Currently reading

  • Hooked (Nir Eyal)
  • East of Eden (John Steinbeck)
  • Refactoring UI (Adam Wathan & Steve Schoger)
  • Always re-reading The Lord of The Rings by J.R.R Tolkien

Currently studying

  • Data Driven Design: Quantitative Research for UX, by the Interaction Design Foundation (IxDF)

Skills Assessment

1. Product Thinking
★★★★☆Strong
2. Interaction Design
★★★★☆Strong
3. Visual Design
★★★★☆Strong
4. Drive
★★★★☆Strong
5. Intentionality
★★★☆☆Solid
6. Self-Awareness
★★★☆☆Solid

Based on Aaron Jones' Self Assessment Rubric and this related article.